That’s why you’re thinking about posting your story on Wattpad, right? Everyone wants to have their story read. But how do you get people to read a new story on a site that has literally millions of stories?
There are stories on Wattpad with millions of views and thousands of votes, and it can be really disheartening when your story has only a few dozen reads and four votes.
I have been posting my fantasy THE SHADOW WATCH regularly on Wattpad for about 7 weeks now. I am at 2,300 reads and about 400 votes. In the scheme of things on Wattpad, that’s nothing spectacular. But it has been steadily building, and that is the biggest thing to remember. Hitting 1K reads was a sweet spot that seemed to boost daily readership. Your story begins looking like one worth checking out.
But how to get there?
The other day, I was reading Taran Matharu’s account of posting his story, Summoner: The Novice. He posted daily during NaNoWriMo and reached a million reads in about three months. Incredible! But that is not usually the case, at all, and I just started feeling a bit discouraged, really, because that would be so cool, but that is soo not what has been happening.
But, here’s a truth, even the most successful authors on Wattpad typically go through the slog of building readership over many months.
I currently average about 50-100 reads a day on my story, and anywhere from 5 to 30 votes, typically from around 10 unique readers, and I have spent the last month on the Fantasy Hot List, typically in the top 300 or 400. Again, nothing crazy. But when I think back to being desperate for a single vote or read when I first started posting, it is actually not too bad.
I have about a dozen or so really dedicated readers, at the moment. Ones who read chapter updates right away and enthusiastically comment (a couple have been with me since the first postings, which is pretty cool) and chat about the story. But you will find these are few and far between. When you get them, treat them well. Thank them often. Dedicate chapter to them. Maybe follow them.
The majority of Wattpad readers are “silent readers.” Meaning they don’t vote on every chapter (or not at all), nor do they comment, but every now and then one will thank me for posting the story, etc. A little frustrating when you want votes, but you will find that the people who care about votes and comments are typically writers, and the majority of your readers won’t say much, because they just want to read. But hey, someone is still taking the time to read your stuff, and that is awesome, so don’t knock on silent readers. If they interact at all, thank them for taking the time to read your stuff.
*An aside — Don’t be that person who sends messages to followers about how they wish people would vote and comment and quit being silent. No one likes that person.*
So how do you build readership, then?
Well, I am assuming your story is already top quality, with no grammar mistakes, complex characters, and wonderful tension! No? Then, edit and make sure it’s good before posting. Obviously, if you have major structural flaws, you will have trouble getting noticed (unless you are writing One Direction fan fiction, then it seems anything goes).
There is no exact formula to building readership on Wattpad, but I truly believe these things will help everyone. They have worked for me, and are what I see successful writers doing.
- COVER! COVER! COVER! — Don’t throw a crappy cover up and wonder why no one is clicking on your story. Find someone who can make a decent one. Deviant Art is a good place to look, as well as the Design forums on Wattpad. There are people who will make you a cover in exchange for you dedicating a chapter to them, or reading and commenting on a couple chapters of their story. Pretty good deal! Get a decent cover before you post anything.
- BLURB! — Maybe I will write more about the blurb sometime, but for now, look up what you should include in the blurb, and check out the blurbs of popular stories on Wattpad. What makes them stand out? Be sure to highlight your Main Character and the main conflict quickly. Unless people click on your story, they will only see the first few lines, so make them juicy. Don’t give us paragraphs of worldbuilding or description. Give us tension and make us need to find out what will happen in the story.
- POST REGULARLY! — This is one of the biggest things you can do to help yourself build momentum early. I would recommend 2-3 updates a week as you start out. Every time you post, your readers receive push notifications on their phones and an email, that reminds them 2-3 times a week that your story is there and is updating. Also, the more they have to read, the more votes and comments you can get. Don’t post all at once! But steadily put it out there. If possible set a definite schedule. I post every Monday and Friday. My followers and readers know when the new chapters come out and can depend on it.
- INTERACT WITH THE READERS YOU HAVE! — I don’t care if you have one reader or a hundred or more. Respond to every comment. Thank people when they vote for your story. Even the top writers do this. Have someone who comments on your story a lot? Why not dedicate a chapter to them. It will make them feel more invested in the story.
- BE PATIENT! — It will probably not happen overnight. Just keep at it! While you’ve got time, read other people’s work. See what they do. Get involved on the forums. There are lots of great people there. There are forums for Undiscovered writers. Why not see if some of them want to trade feedback? You may find a new reader who will stick with you the whole way, and you may find out you need to fix some things in those opening chapters.
A Couple Freebies
These aren’t necessarily what everyone does, but I picked up some readers through them.
- ENTER A CONTEST — Got an awesome story? Why not enter a contest? There are many on Wattpad. For Fantasy and Sci-Fi writers, there is an awesome group called FANTASCI that holds awesome contests regularly and are hosted by top writers on the site in the genre. I connected with a couple top-notch writers through this, and also found some dedicated readers, based on a blurb and cover contest. It is a chance to stand out, because the contests are not based on current readership, just quality writing.
- FORUMS — I know I’ve said it before, but seriously, connect with other writers. The community is very supportive. Make friends. Are you undiscovered? Go to the forums, and connect with others? You a romance writer? Connect with other romance writers. Don’t promote yourself! Just chat and connect. Maybe check out some of their stories. But in the long run, this will serve you well.
- Don’t create fake accounts and get fake votes and comments on your story.
- Don’t mass follow people in hopes they’ll follow you back, and especially don’t mass follow writers, because it is annoying.
- Don’t troll around begging for reads. You just look desperate.
Okay, that is all for now. I am still new to the site. But I am pleased with my progress and am excited to see how the momentum continues to build.
You a Wattpadder? What works for you? What doesn’t? Was this helpful?
Let me know in the comments!
And hey, feel free to follow me on Wattpad: S.A. Klopfenstein
And if you care to check out my fantasy story, THE SHADOW WATCH, you can read it here: THE SHADOW WATCH