My Self-Publishing Diary (Week One Rundown)

Here are some reflections on my first week in self-publishing:
Week One of the launch of my first book, THE SHADOW WATCH, has been a blast, as well as a huge learning experience! Went into this with a small ARC team and I’m mostly postponing advertising until I get more reviews. Did a 99c deal for ebooks over the weekend, which was a nice rank boost.
 
Results:
Paperback – 37
Ebook – 32
KU – 2130
 
Highlights:
– Already broke 3 figures for this month, which is really exciting!
– Tons of support from friends and family, some of whom I’ve lost touch with. It’s been really cool to receive so much encouragement and excitement and boosting from all of them!
– Lots of support from local community, did an interview for local paper, and getting stocked in the local indie store this week.
 
Discoveries:
– Reviews on international Amazon sites don’t carry over. So several ARC reviews unfortunately don’t show on the all-important Amazon.com, which is frustrating starting out, but oh well.
– Ad clicks often don’t translate to sales. Dabbled with some FB ads but will probably hold off any more until more reviews trickle in. Led to some sales, but I don’t know that it’s worth it yet
All in all, I am really happy with the launch. There were things I hoped would go better. I was definitely hoping for more reviews out of the gate, but so it goes.
Can’t wait to see what’s to come in the weeks ahead…
THE SHADOW WATCH is available here: 

My Self Publishing Diary (Launch Day)

It has been a couple days since the launch of my first self-published novel, THE SHADOW WATCH, a YA epic fantasy.

Some quick background: I enrolled in KDP Select, so my Ebook is only available through Amazon. I published my paperback through Createspace, and though I may branch out later, right now, it is only available through Amazon, or at a local bookstore. I ran one small Facebook ad, but otherwise I am waiting until a few more reviews land before I settle into a marketing scheme.

It has been a couple days since my book released. Overall, it was an amazing experience, though still filled with some anxiety and stress, inevitable feelings when you are putting a piece of writing out there for the world to see. And I learned a lot quickly from the process.

Here are some reflections and observations about my experience on Day One of my self publication process:

  1. No amount of prep or editing ever feels like enough to be ready for Launch Day – I hired an editor, went through dozens of rounds of edits, worked with critique partners and betas, and quadruple checked my final formatted manuscript before hitting publish. But I was still nervous that something would go wrong. I’ve heard Chris Martin of Coldplay once said that no song was ever finished. It merely stopped being written. I feel that way about books as well. I am beyond thrilled with my end product, but I could have nitpicked it to death if I let myself. But having a hard publication date made me stop and move on to Book 2, which was a good thing for me because I can tend to over-edit. It was a nerve-racking feeling to officially be done with this book, but very much worth it to put it out there.
  2. Something will probably go wrong on Launch Day, just roll with it – My fantasy world has a world map. A beautiful one commissioned by the amazing Sebastian Breit. I formatted it to print on two pages, and with a couple trials, got it right in my Printed Proof copy. But I ran into a last minute snafu with Createspace’s proofing system when I re-uploaded the final version of the text. It skewed my image, and I had to have their technical team fix it (which due to the fact they don’t work weekends, ran me all the way to the wire in getting the print copy ready on time). It was stressful, but the print version launched in sync with the Kindle version. Though sadly I couldn’t order copies for the local indie store. Those will arrive a little late. So it goes.
  3. Forgetting something will not ruin the Launch, just breathe – There are so many things to prepare and anticipate before launching a book. Inevitably you will probably forget something. I forgot to set up my Author Central page on Amazon, something I’d intended to do weeks ago. Another writer kindly pointed it out, and I fixed it quickly.
  4. Reviews probably won’t come as fast as you want (which is instantaneous) – Even with an ARC team of awesome readers, reviews did not shoot up out of the gate on Amazon. I had many ARC readers leave Goodreads reviews. Amazon reviews have proven trickier. Firstly, you have to be an Amazon customer who has purchased $50 previously. No problem for some. But some people don’t drink the Amazon kool-aid. Also, international reviews don’t show up on Amazon.com. My launch team is international. I had several reviewers who left lovely reviews in the UK, India, and Germany, which only readers shopping on those respective Amazon sites can see. So it goes. I stressed about it a bit, because I really wanted more reviews on Amazon.com right away, but I got over it.
  5. Don’t check your rankings every FIVE MINUTES – I am sure this is the case for most people launching their first book, but I was addicted to seeing sales appear and rank change on Amazon. It made for a stressful day. And in the days since, I have quickly realized that it is not worth it to check so often.
  6. Ebook and Paperback don’t sync right away on Amazon – I did not realize this until Launch Day, but apparently it can take up to 72 hours for this sync up. I was not crazy about this, but it is what it is.
  7. Enjoy it, I wrote a freaking book – I learned to try to enjoy the moment, and let all the things go that I cannot control. I wrote a book I am proud of! And that is truly enough for now.

 

Overall, I was happy with the results of DAY ONE. Though, of course, many were family and friends. But hey, people want to read something I wrote.

Ebooks: 15

Paperback: 20

KU: 0 (this did not kick in until DAY TWO; not sure if it was delayed, but now on Day 3 I’ve had well over 1000 page reads, so I am not too worried about it)

THE SHADOW WATCH is available on Amazon

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My Indie Fantasy Novel is now Published!

It is officially my book’s birthday!

After two years of hard work, my epic fantasy novel THE SHADOW WATCH is now out in the world!

I cannot believe that the day has finally come, and I can’t tell you how many butterflies came as I hit “Publish.”

DAY ONE has been a fun day! I will post more soon about my reflections, good and bad for my Launch, but for right now, I am just sitting back and watching it play out.

It is pretty surreal to think that something I wrote is now out there for people to read!

THE SHADOW WATCH is available on in Ebook and Paperback through Amazon KDP.

TSW eBook non-publish

THE SHADOW WATCH

For centuries, the Oshan Empire has ruled the New World with terror and blood. The Watchers have been eradicated, and their sorcery is but a whispered myth. But the heart of magic beats on, and as it surges back to life, three young people will determine the fate of the world…

Tori Burodai, a strong-willed slave girl. Her magic could ignite a revolution, but only if she resists the ruler who wants to use her powers to restore the empire to its former glory.

Darien Redvar, the idealistic soldier she loves. His rage leads him down a dark path to power that could turn him against the one person he cares for.

Kale Andovier, a lordling rebel with a torturous past. His quest for a weapon of dark sorcery will thrust him into a twisted game of power that could change the world forever.

Will the return of magic transform the New World, or bring it to ruin?

Perfect for fans of Mistborn and Throne of Glass.

My Self-Publishing Journey (three weeks from launch)

My fantasy novel, The Shadow Watch, is now up for pre-order on Amazon. I have received my proofs, and I am wrapping up my final-final read of the book, IN PRINT. ARCs are sent off. The early reviews are trickling in on Goodreads. All this hard work for the past two years is nearly done.

And my stomach is full of butterflies, as I wait to see what happens with my first published novel.

But already I have reached some really cool milestones.

 

I saw my book in print for the first time – Holy Crap! I cannot tell you what an amazing experience this was. It has been my dream for so many years. As I read through the opening chapters, I was holding back tears (and I am not much of a crier). But there is nothing like holding your own book for the first time.

 

I got my first US sale AND my first international sale too – This was a pretty crazy feeling. I have been writing for years, wondering if anything would ever come of it. I posted the first draft on Wattpad originally. But the fact that someone (in Germany, no less) was willing to shell out hard-earned cash for something I wrote was a pretty cool experience.

 

I got my first review on Goodreads (um, and my novel is on freaking Goodreads!) – I built a Launch Team from my readership on Wattpad. I had heard many stories that few Wattpad followers turn into readers beyond Wattpad, as that readership is used to free books. So I decided to invite them to join me in a different (and still free) way. Reviews are huge for a first-time novel (or any novel for that matter), so I figured I would give the final version to those readers for free in hopes they would give me some of those initial reviews. And that has really paid off. Those readers were very eager to be involved in the launch, and many have already begun posting their reviews on Goodreads.

 

And I got my first Booktuber reviewThis was an unexpected one. A couple wonderful young women approached me (through Wattpad) to review the book, and it was absolutely incredible to hear someone fangirl over my book for like 20 MINUTES, talking about these characters that have become like family members to me. Very surreal! Be advised, if you have not read the book yet, there are spoilers after the first 4 or 5 minutes.

 

In three weeks, even more firsts will begin!

 

In the meantime, you can pre-order THE SHADOW WATCH here!

 

My Fantasy World Map Reveal

Thanks for joining me as I chronicle My Self-Publishing Journey for my epic fantasy, THE SHADOW WATCH. In Part One, I outlined my reasons for pursuing this avenue of publishing over the traditional publishing model.

Many things are quickly falling into place, as I lay the groundwork for the self-publication process. My editor and cover artist have been booked, and most recently, I commissioned a beautiful world map for THE SHADOW WATCH.

The New World Complete

All this fell together much more quickly than I expected. I had originally planned to work with another artist, who ran over $500, whom I discovered on a thread on Kboards. I did not like the idea of spending quite that much, but I had a hard time finding an artist I liked for much cheaper. I also want this book to be as professional as possible, and let’s be honest, for epic fantasy, a detailed world map is an expectation.

Then, I stumbled upon an online thread that mentioned that there are several quality Map Artists on DeviantArt for very reasonable prices. I checked it out and stumbled upon the very impressive work of Sebastian Breit (check out his work here). And he was able to begin immediately.

[A Self-Pub Lesson Learned: You can find high quality work for a good price, if you are willing to look. Spend a little more time researching before booking a commissioned artist. Find a price that fits your budget and quality standards. Had I not been browsing some threads on Kboards, I would have ended up spending several hundred dollars more than I wanted to. This goes for cover artists, as well. I highly recommend Deviant Art, by the way.]

I am incredibly pleased with this map, and the turn-around time was only about a week. I was blown away as this world I’ve written about and poorly sketched on printer paper quickly turned into a detailed world.

Considering I will be writing at least 3 books in this world, the upfront cost of one map is totally worth every penny, in my opinion.

Let me know what you think of the map!

And stay tuned for more about my Self-Publishing Journey.

 

 

Best,

S.A. Klopfenstein